FORD DETROIT
BUILDING THE BRAND
3 AREAS OF BUILDING THE BRAND
The IDEA : To push Ford forward. To design a structure that reflects where Ford is headed. By stripping down the design to a cleaner form while adding a personal experience for the user to get immersed in.
NEW DESIGN : Moving the brand forward the new 2016 built needed to reflect the change Ford is heading in. A more mature, cleaner design that allows the user to enjoy the design without it being over powering.
INTERACTIVE : Keeping true to Fords previous builds - the importance of keeping inter actives within the space to add to user experience.
BUILDING THE BRAND: Building the lifestyle of Ford by creating areas that represent Ford. This is achieved by showing the different lifestyles of each of their vehicles.
COLOR & TEXTURE INSPIRATION
Focusing on a color palette that supports the design and concept and doesn’t overwhelm it. Ford Blue with bright Whites. A simplistic color palette- that supports the brand while using textures to emphasis and support the design.
SPACIAL INSPIRATION
Linear elements, Bold color blocks, and minimalist design.
THE RE-DESIGN
With the new approach of the Ford brand. The main focus of the design structure was to keep it clean and mature the environment of Ford. Really pushing the aesthetics of the brand forward.
THE RE-DESIGN
With the new approach of the Ford brand. The main focus of the design structure was to keep it clean and mature the environment of Ford. Really pushing the aesthetics of the brand forward.
PERFORMANCE
The second floor contained the Performance area of the brand. It was very important that the second floor was a visual story teller to the legacy of the Ford Performance Brand. From a floor made from rubber - to give the smell and feel of tires. To the graphic wall that showcased Ford Performance History. Each element was carefully planned out to give the user and feel of the environment of Performance.
IMMERSE ME - ECO BOOST EXPERIENCE
Creating immerse brand interactive displays that draws the user into the world of ecoboost. By creating little stories that tell the story and display ecoboost in a new fresh way.
BRAND LIFESTYLE
By creating all of Fords top vehicles into a life style environment that the user can experience & take a piece home with them.
LIFESTYLE LOOK & FEEL
While designing the Brand walls, the main focus was to keep on brand with the vehicle. This was achieved by using products that fit the target market. Also using only the colors displayed on the vehicle as a way to express and create the look & feel.
LIFESTYLE LOOK & FEEL
Merch wall design for the Mustang brand. It was important to tell the brand story telling. Creating an immerse environment for the user. This was done by visual crafting elements that represent the Mustang Brand at heart. By having guitars painted Mustangs exterior colors, to Mustang special Merch. Each wall visual represents the lifestyle look and feel of the car that is being displayed.
MUSTANG BRAND LIFESTYLE
While designing the Brand Area, a lot of thought was put into every aspect in the environment. From Merch walls that tell a visual story of the vehicle to seating. Every aspect was well thought out and designed for maximum brand story tell
NAIAS 2016 PRESS EVENT
